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I design spaces & experiences that sell.

I help developers, studios, and brands turn ideas into experiences people can see, feel, and believe in.

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Work with me

Trusted across KSA · UAE · GCC

Lamborghini ResidencesDubai CourtsThe Gates DevelopmentsGCC Government

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What I do

From a single photoreal still to a walkable digital twin.

Architectural Visualization

Stills · Film

Photorealistic stills and cinematic film that sell a project before the first brick is laid.

VR Walkthrough

True scale

Step inside at true scale, in a headset, before it's built. The moment objections die.

Digital Maquette

In the browser

The interactive sales model, in the browser. Select floors, explore units, share a link.

Digital Twin

Live demo

The maquette plus the data: your whole building, live, on one screen.

Explore all services →

VR walkthrough

Pukka

Real-time · Unreal Engine

I make the unbuilt feel real.✦I make the unbuilt feel real.✦I make the unbuilt feel real.✦I make the unbuilt feel real.✦I make the unbuilt feel real.✦I make the unbuilt feel real.✦

Design · Visualization · ImmersiveDesign · Visualization · ImmersiveDesign · Visualization · ImmersiveDesign · Visualization · ImmersiveDesign · Visualization · ImmersiveDesign · Visualization · Immersive

Portfolio

Sold before the first brick.

View all 24 projects →

Al Khaled Villa

Private residence · Saudi Arabia

5 images

↗

Tria Tower

Residential tower · Dubai

15 images

↗

Nasab

Residential · Saudi Arabia

9 images

↗

Seamar Residence

Full-home interiors · Saudi Arabia

76 images

↗

Jannat Midtown

Residential development

6 images

↗

Hyde Park

Residential development

5 images

↗

See the full portfolio →

Step inside

Walk the space, in 360°.

A real project you can explore right here. Drag to look around, follow the markers room to room, open it fullscreen.

Drag to look anywhere
Hotspots and wayfinding
Fullscreen, on any device

See the full project →

Featured film · The Gates Developments · New Cairo

Audaz

Direction · ArchViz · Animation

More film work for developers across Cairo and the GCC. Hover any frame to watch.

Riverfront SuitesArchViz filmHover to play

SpacesArchViz filmHover to play

The SkyAnimationHover to play

Showreel

Where stills stop, motion sells.

The Lab

I build the tools I wish existed.

As a 3D technical art director I live between Unreal and Unity, building digital twins, archviz, and the real-time workflow tools that make production faster.

FIG → UNITYComing soon

Figma to Unity

Export Figma frames straight into Unity UI, layout, styles, and hierarchy intact. Stop rebuilding interfaces by hand.

Unity Asset Store→

GLASS.SHADERComing soon

Apple Glass Shader

A production-ready, physically based glass shader tuned for the Apple Vision look, refraction, frost, and depth. Drop-in for Unity.

Unity Asset Store→

TWIN.RTAvailable

Digital Twins & ArchViz

Interactive, real-time twins and photoreal visualization built in Unreal Engine for sales, planning, and operations.

Unreal Engine→

Get notified on launch →Unity Asset Store listings dropping soon.

About

A space that doesn't exist yet is hard to sell, hard to fund, and hard to get approved.

That's the problem I've spent more than 15 years solving. I've led visualization and immersive teams across Saudi Arabia, the UAE, and the GCC, turning unbuilt spaces into experiences people can see, walk through, and believe in.

Read the full story →

Testimonials

What clients say

Drag to explore →

“

Moustafa made an unbuilt tower feel real enough to sell. Our buyers stopped asking what it would look like and started asking which floor.

Khaled Al OtaibiDevelopment Director, Riyadh

“

The quality bar jumped the moment he came in. The launch film did the talking in every meeting, we just pressed play.

Sara HaddadHead of Marketing, Dubai

“

Rare mix of a creative eye and real technical depth. He didn't just deliver renders, he solved how the whole story gets told.

Omar El SherbinyProjects Director, Cairo

“

He turned our masterplan into something the board could actually walk through. Decisions that used to take three meetings closed in one.

Faisal Al HarbiHead of Sales, Jeddah

“

Every deadline, every revision, zero drama. And the interiors were so convincing our client approved rooms without a single site visit.

Lina MansourDesign Studio Principal, Dubai

“

Moustafa made an unbuilt tower feel real enough to sell. Our buyers stopped asking what it would look like and started asking which floor.

Khaled Al OtaibiDevelopment Director, Riyadh

“

The quality bar jumped the moment he came in. The launch film did the talking in every meeting, we just pressed play.

Sara HaddadHead of Marketing, Dubai

“

Rare mix of a creative eye and real technical depth. He didn't just deliver renders, he solved how the whole story gets told.

Omar El SherbinyProjects Director, Cairo

“

He turned our masterplan into something the board could actually walk through. Decisions that used to take three meetings closed in one.

Faisal Al HarbiHead of Sales, Jeddah

“

Every deadline, every revision, zero drama. And the interiors were so convincing our client approved rooms without a single site visit.

Lina MansourDesign Studio Principal, Dubai

Insights

Notes from the unbuilt

Read all →

Real-time

Unity vs Three.js: why I dropped the engine for the browser

A hands-on comparison from someone who shipped both to GCC developers: reach, load times, the interface, live data, and the daily iteration, with code on both sides. Why the browser became my default for interactive maquettes and twins, and the honest cases where Unity still wins.

13 min readRead →

Real-time

Your 3D model should talk to your CRM

An interactive maquette that shows a fixed unit list is a brochure. Wire it to your CRM and it becomes the sales floor: units reflect real status in real time, a tap becomes a qualified lead, and nobody sells the same apartment twice. How I build that in the browser, with code.

8 min readRead →

Craft

Renders don't sell. Belief does.

Buyers don't commit to pixels, they commit to certainty. What fifteen years of selling unbuilt spaces taught me about the difference between a pretty image and a persuasive one, and the deliberate craft choices that move a decision.

9 min readRead →

Publishing · Out now

The Freelancer Extinction

My first book. Why creative freelancers burn out, go broke, and go extinct, and the 30-day protocol to thrive. Diagnose your risk, measure your chaos tax, force your speciation.

Read about the book →Take the free diagnostic

156 pages·30-day protocol·50% off for the first 50 readers

VR walkthrough

Zed Park

Real-time · Unreal Engine

Contact

Let's build something worth seeing.

Have a project, a space, or an idea that needs to be seen before it's built? Tell me about it.

hi@himoustafa.com

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